Creating Synergy Podcast
#111 - Craige Whitton, CEO of Northline on Leading Through Transformation & Triumphs
Join us on a riveting journey as we unpack the success story of Craige Whitton, CEO of Northline. From his roots in Perth, the guidance of his father, to his meteoric rise in the corporate world, Craige has quite a tale to tell. Especially, as Northline celebrates its 40th anniversary, it's the perfect time to hear how he spearheaded its exponential growth while ensuring the values of culture and positive work environment remained intact.
🔑 Top 5 Key Topics Discussed:
- Craige's Foundations: How Perth and his family values shaped Craige's distinctive leadership style.
- CFO to CEO: Tracing Craige's remarkable career trajectory and how he weathered the storm of the Global Financial Crisis.
- Northline's Evolution: A look at the company's journey from 8 depots & 250 employees to 18 depots with over 600 dedicated staff & contractors under Craige's stewardship.
- Culture & Change: Craige's perspective on fostering an inclusive work environment and the paramount importance of employee well-being.
- Navigating Economic Uncertainties: Craige's advice for businesses to remain resilient and thrive, drawing parallels from his GFC experience.
if you're as intrigued as we are by Craige's story, then don't just sit there! 🎧 Tune in NOW!
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HIGHLIGHTS:
3:29: Craig's background and upbringing
13:58: Family values in the workplace
28:33: Impact of the global financial crisis
30:00: Importance of having the right people and culture
35:08: Strategic plan for growth and consolidation in the industry
45:00: Employee value proposition and high employee retention
52:01: Personalized customer service and relationship building
56:22: Managing the appetite for new technologies and focus on long-term challenges like sustainability
1:01:15: Insights from the Oxford leadership program
1:16:47: Navigating through economic crises and potential recession
Where to find Craige Whitton
Books Mentioned:
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