This morning Evoke Plc, the rebranded business of 888 Holdings, announced interim trading losses of £146m. The figure represents a 300% increase in H1 losses and reflects the myriad of challenges faced by the firm’s new leadership team.

Moving into the second half of the year, all eyes are on Evoke's ability to execute its short-term actions value creation plan which aims to improve the earnings efficiencies of the business

Joe Streeter, Editor of CasinoBeats, is joined by SBC’s Content Director, Ted Menmuir, on today’s episode of iGaming Daily, supported by Optimove, to delve deeper into the results and what’s next for Evoke.

The duo discuss the cause of the negative results, the recovery strategy for its “sluggish” William Hill brand, the return on investment of Evoke’s significant marketing spend in H1 and Ted rounds up a busy interim trading period for the industry.

To read more about the topic, click on the following links:
- https://sbcnews.co.uk/sportsbook/2024/08/15/evoke-posts-h1-losses/

Host: Joe Streeter
Guests: Ted Menmuir
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Ep 327: Evoke faces critical H2 after early-year losses