The usual lead magnet writers and marketers are familiar with is some kind of deal or download customers receive in exchange for opting in to your email list. But could a quiz funnel do a much better job? Quiz and email strategist Melissa Payne knows so, and in this fascinating episode she talks to us about:

her career journey and how she moved from agency work to starting her own business
using quizzes for lead generation
how quizzes work and what they can be used for
the research and planning that goes into writing a quiz
the types of clients who use quizzes
the skills and training you need to become a quiz and email strategist
and much more!

Where to find Melissa

Her website: https://storyscoutdigital.com Instagram: https://www.instagram.com/storyscoutdigital/ LinkedIn: https://www.linkedin.com/in/melissa-payne/

Resources + courses mentioned

Kirsty Fanton's Brain Camp: https://kirstyfanton.com Codex Persona (Abbey Woodcock and Justin Blackman's course on brand voice): https://www.codexpersona.com Chanti Zak's quiz funnels course: http://chantizak.com Charlotte Isaac, operations consultant: https://charlotteisaac.com

Email strategy and quizzes, with Melissa Payne