A great discovery session requires great questions. In this episode, John Kaplan shares his insights on asking pertinent discovery questions. He discusses:

Preparing for a discovery session with an agenda.
Earning the right to ask deep discovery questions.
Asking questions that allow you to align your differentiation with the buyer.
Tips for wrapping up a sales call.

Here are some additional resources:

A list of the questions John shared in the podcast:
- https://bit.ly/42AXxAZ
Get MEDDICC Certified on Ascender!
- https://rb.gy/skge08
Deepen Your Discovery | Ascender Course
- https://rb.gy/k1ygvp
Earning the Right | Ascender Video
- https://rb.gy/bk2tcw
Two Questions That Will Improve Your Sales Conversation | Ascender Article
- https://rb.gy/58dyg1
Ascender’s Best Content on Decision Criteria
- https://rb.gy/daait9

Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.

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