The Coach Tribe π₯ Personal Branding Specialist Reveals How to Turn Your Expertise into a Signature Program π
May 11, 2023
Mary Henderson, a Personal Branding & Online Business Specialist with over 83k LinkedIn followers, shares her expertise on crafting signature programs. She discusses transforming knowledge into impactful coaching brands and the importance of defining client transformations. Mary emphasizes creating micro-programs to build trust and the significance of authentic messaging for effective personal branding. She also offers practical tips for first-time marketers, including how to land initial clients and the value of collecting feedback.
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Transformation Is Key
- Delivering true transformation is the key to a successful coaching program.\n- Personal branding now demands merging professional with personal wisdom to create real client outcomes.
Find Your True Transformation
- Unpack all your personal and professional experiences to discover your true transformation promise.\n- Specialize in solving a core problem instead of targeting a narrow niche.
Organize Genuine Content
- Organize your inventory of skills and knowledge into a clear client journey from start to finish.\n- Remove any content you haven't genuinely experienced to maintain client trust.