In this episode of the Chad and Cheese podcast, hosts Joel Cheeseman and Chad Soash welcome Chris Foreman, founder and outgoing CEO of AppCast. The conversation covers Chris's background, the evolution of AppCast, its market position, and the state of the job board industry. Chris shares insights on the importance of performance advertising, the challenges faced by job boards, and the dynamics of partnerships with major players like Indeed and StepStone. The discussion highlights the need for innovation and adaptability in the recruitment technology space. In this conversation, Chris discusses the dynamics of business ownership and relationships, particularly in the context of AppCast's acquisition by StepStone. He emphasizes the importance of strategic acquisitions and how they align with customer needs. The discussion also delves into the current state of programmatic job advertising, highlighting challenges in user experience and the competitive landscape. Chris shares insights on future directions for the industry and reflects on his leadership transition as he prepares to step down as CEO.
Chapters
00:00 - Introduction to Chris Foreman and AppCast
04:50 - The Evolution of AppCast and Its Market Position
10:35 - Go-to-Market Strategy and Timing for Success
14:25 - State of the Job Board Industry
22:11 -Insights on Indeed and StepStone
30:39 - Navigating Business Relationships and Ownership Dynamics
36:02 - Strategic Acquisitions and Market Positioning
40:17 - The State of Programmatic Job Advertising
54:39 - Future Directions and Leadership Transitions
Keywords
AppCast, Chris Forman, job boards, recruitment technology, market strategy, performance advertising, HR industry, job marketplace, hiring trends, business insights, business relationships, acquisitions, programmatic advertising, job market, leadership transitions, stepstone, Bayard advertising, indeed.com,