Campaign Trend Podcast Inside Political Ad Spending for 2026 with John Link (AdImpact)
Jan 7, 2026
John Link, Senior VP of Data at Ad Impact, dives into the staggering $10.8 billion projected for the upcoming political cycle, which could be the priciest midterms in U.S. history. He highlights that some Senate races, like those in Michigan and Georgia, may reach $500 million. Surprisingly, House race spending is surging despite fewer competitive districts. Link explores the explosive growth of connected TV as a vital advertising platform, discusses redistricting impacts, and emphasizes the need for campaigns to adapt to a fragmented media landscape.
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2026 Spending Near Presidential Levels
- Ad spending for 2026 is projected at $10.8 billion, nearly matching the 2024 presidential cycle.
- The Senate could produce three to four $500M races, driving unique concentration of dollars.
Fewer But More Intense House Races
- House spending rises to about $2.2 billion despite fewer overall competitive districts.
- Competitive House races will be fewer but intensely active and expensive.
Early Money Is Changing The Pace
- Early-cycle spending is accelerating, with 2025 already ahead of prior odd-year pace.
- More public interest and better fundraising are pushing dollars down-ballot into state and local races.