Mark Gorman Discusses Ad Spend Optimization and Digitization

Mark Gorman, CEO of Matrix Solutions, was interviewed by Adam Torres of Mission Matters Marketing Podcast.  Mark Gorman uses his extensive experience in the private equity and alternative asset markets to focus on transactional, analytical, and marketing practices. Noting that 50 percent of ad revenue goes to Google, Facebook, and Amazon today, his media company’s mission is to help clients monetize their ad inventory, developing better content that efficiently and effectively entertains and informs their audiences. 

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