Troubleshooting Enablement with Felix Krueger | Interview

In this episode of Troubleshooting Enablement, Devon McDermott sits down with Felix Krueger—former consultant, startup founder, and longtime enabler—to explore what it really takes to go from in-house to independent.

From his early days in enterprise enablement to building and selling his own company, Felix has worn nearly every hat in go-to-market. Today, he’s back in-house at CarSales while continuing to advise enablers looking to branch out on their own.

If you’ve ever considered becoming a consultant, questioned how to package your skills, or wondered how to find clients without selling your soul… this episode is for you.

Here’s what we cover:

✅ Where to start – Why defining your niche, auditing your past wins, and leveraging your network are non-negotiables.

✅ What to offer – The three consulting models enablers should consider: diagnostic projects, structured implementations, and retainers.

✅ Who to sell to – Why CROs and founders are more likely buyers than enablement leads (and how to navigate both worlds).

✅ How to set your rate – Why you should charge more than you think—and how to scope and price engagements to avoid burnout.

✅ What to avoid – Common mistakes new consultants make—from getting lost in branding to underestimating the power of execution.

Whether you're enablement-curious, actively exploring your next move, or simply want to better understand what makes a successful consultant tick, this episode is packed with practical insight.

🎙️ Episode Links

Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/

Connect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/

📩 Got a question for the show? Email us at: devon@troubleshootingenablement.com

Mentioned in this episode:

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