Transcript below. Watch the video: https://youtu.be/cfeXNzWwAEc

The hosts of the SaaS Podcast Award nominated Software Social Podcast join Rob to chat about all things SaaS, early stage marketing strategies, and more. https://microconfonair.com

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TRANSCRIPT

Rob Walling 0:00
Welcome to this week's episode of MicroConf On Air. I'm your host, Rob Walling. And as always, every other Wednesday at 1pm Eastern 10am Pacific we live stream for about 30 minutes, we cover topics related to building and growing ambitious SaaS startups that bring us freedom, purpose, and allow us to maintain and value healthy relationships. We know that Silicon Valley way to raise buckets and buckets of money and go big or go home. But we believe in bootstrapped and mostly bootstrapped founders who are making a change in their lives, maybe not changing the world, but at least changing their little corner of it. Thanks for joining me. Welcome back.

I am excited today to talk about the talk about Software Social, it's a podcast if you're not listening to it, you should be it got nominated for the Best podcast in the best podcast category in the MicroConf SaaS podcast awards. And I have the pleasure of having the co-hosts of that podcast on the show today. And we'll be talking about have some questions for them about getting started and the benefits they receive from podcasting and that kind of stuff. But if you are watching this, please chime in with your own questions. We'd love to have the listener engagement. And that's why level level and your engagement. And that's why we do live events like this, instead of just doing them asynchronously through a podcast feed. Before we dive in, I want to mention MicroConf remote, which happens at the end of the month, March 23rd 24th 25th. It's gonna be pretty amazing event producer Xander is really outdoing himself on this one, MicroConfremote.com if you want to get on the list for that, and we'll be putting tickets up for sale here in the next few days. It's an early stage event. And it's aimed at folks trying to get their really their first 100 customers and it's going to dive deep into four specific early stage marketing tactics. We're going to have folks on who have done a specific tactic to get early stage traction and example App Sumo or posting on Producthunt. And we're gonna have a founder or subject matter expert on who has done that very thing and we'll share as many numbers with us as they can. So it's going to be a real barnburner especially if you're early stage. I look forward to seeing you there here towards the end of the month.

With that, let's dive into Software Social. My two guests today are Michele Hansen. She's a co founder of Geocodio. And you might remember her from Startups for the Rest of Us Episode 524 called Bootstrapping a Commodity SaaS when she and her husband Mathias came on and spoke to me about their journey of growing Geocodio to a pretty amazing bootstrap business. They started that company in 2014 as a side project, she went full time in 2017. And as I've said, she's cohost of the software social podcast, which was nominated in several categories for 2020 SaaS podcast awards. She also recently launched a free newsletter about customer research for bootstrappers. So check her out at mjwhansen on Twitter, if you want to link to that.

And her co host is calling Colleen Schnettler who is @Leenyburger on Twitter. She's a Ruby on Rails consultant. She's spoken at both Rails Comp and RubyConf and loves being part of the dev community. She recently launched her first product, Simple File Upload, excuse me, which is in the Heroku app marketplace. If you haven't been following their story, it's super cool to hear this going from zero to $360 MRR in the span of about a month with this file uploader app. So again, software social podcast if you want to check that out. Colleen is a mother and a military spouse and loves chatting about all things software and business. Ladies, welcome to the show. Thanks for joining me today.

Colleen Schnettler 3:45
Hi, thank you for having us. Yeah, it's great to have --

Rob Walling 3:49
issues are great had issues. Anders, it's great to have you here, as I read the outline where Xander says the internet is causing causing issues. So let me start with this before I try to figure out if I have to troubleshoot my internet or whatever it is. But I want to start with this question of when did you start your podcast? And what made you decide to do it?

Colleen Schnettler 4:12
So I have actually been on Michele for a while, like I had been asked gel for a while if she was interested in starting a podcast. Because Michele and I used to always casually meet about once a week to talk business and I was in that really hard idea generation phase where it just feels like you're just slamming up against brick walls like you have a great idea and then you just can't get any traction or you can't ship it or you can't find someone to purchase it. And so we were already meeting and that was great. But then COVID hit and she moved across the ocean.

Rob Walling 4:53
You want to take it from there, Michelle?

Michele Hansen 4:55
Yeah, yeah, yeah. So I think it came out of it because we wanted to stay connected to each other. And we had some friends in the bootstrap community who had prodded us about it and had said, Hey, you guys should have you should have a podcast. And so we're like, you know, we'll just take the conversations we were already having. And worst case, it just like forces us to keep meeting every week. And I think during COVID, that's been really helpful to have to schedule in interaction with other people. And so it really just started as something that we were doing for ourselves. And I think we've joked that we expected that we would just have a couple of pity listeners, like our husbands and some friends of ours, and it would just sort of just be this thing we did for each other. So it's been really fun.

Colleen Schnettler 5:47
Yeah, I think for me, what happened was, I was trying to stay motivated. And I was searching the internet for bootstrapped founder podcast, and there's 1000s of bootstrapped founder podcasts. But I was listening to one show, and I distinctly remember, the guy was talking about, like, how he got in his car and drove to California. And he was just such a different place in his life. Like, I was like, where the parents like the mothers and the people who are trying to build sustainable businesses, while raising a young family? And while working a job like I was looking for an approach that was would fit more like in our life, and I didn't feel like a lot of people were podcasting about that.

Yeah, love it. And that's really why a lot of us I think started is we started podcast or even why we started MicroConf was that we looked around for other people trying to do what we wanted to do in the way we wanted to do it. And I like calling you just s...

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