Ever wonder why some products instantly make you say, “I need that!” while others leave you indifferent? In this episode of #MarketingMindset, Laurier Mandin, author of I Need That, joins us to uncover the psychology behind creating irresistible products. From understanding the critical difference between consumer wants and genuine needs, to leveraging these insights, we'll explore how to craft products your audience can't resist.

Featuring:

• The psychology behind why “need” drives purchase decisions
• Real-world examples of successful (and unsuccessful) product launches
• How customer research shapes effective product marketing strategies
• Ethical ways to inspire consumers to shift from "wanting" to "needing" your product

Whether you're launching products or refining your marketing strategy, this conversation with Laurier Mandin will help you decode the psychology behind compelling product marketing.

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