Equity Corporate comms for the startup soul
Nov 17, 2022
Keyana Corliss, former head of global communications at Databricks, shares her insights on corporate communications in today’s fast-paced landscape. She discusses the evolution from traditional press releases to direct engagement through social media. Keyana emphasizes the essential role of communications in startups for building brand and culture. The conversation also highlights the importance of authentic storytelling and the need for effective communication strategies, especially during challenging times, showcasing the significant impacts on market perceptions.
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New Communication Channels
- Companies are using blogs and social media as new channels for corporate communication.
- This allows companies more control over their image and message.
Communications in Decision-Making
- Involve communication teams in decision-making.
- They provide valuable perspectives and shouldn't just be messengers.
The Role of Communications
- Communications teams are valuable partners, not just yes-men.
- They challenge assumptions, anticipate problems, and offer diverse perspectives.