#3: Nick Esayian - CEO of LIGHT Helmets | D2C & future of sports | NILs impact on equipment companies | Politics in helmets | Why protective headwear should be lighter | GTM for complex products

Nick Esayian is a repeat entrepreneur, founder, and former race car driver who is now building a protective headwear company, LIGHT Helmets, which believes “light” helmets are more protective than “heavy” helmets.

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Chapters:

(00:00) Introduction

(02:40) Helmet space in sports + LIGHT Helmets

(06:35) Testing labs for football helmets (and NFL)

(10:55) Why should helmets be lighter (not heavier)?

(14:55) How big is the market for protective headwear?

(19:30) NIL - how are they using it to promote their product?

(24:55) Thoughts on giving equity to athletes (partner vs endorser)

(26:45) Aaron Rodgers helmet debacle at VICIS

(32:15) Balancing aesthetics vs. quality in equipment products

(35:20) GTM strategy for complex products (especially helmets)

(40:25) Where is sports headed in the future - D2C more invasive

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Nicholas Esayian links:

LinkedIn: https://www.linkedin.com/in/esayian/

Website: https://lighthelmets.com/

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Andrew Petcash links:

🏠 Website: https://profluence.com

✉️ Newsletter: https://www.petcashpost.com

🎙 Podcast: https://anchor.fm/andrewpetcash

🐣 Twitter: https://twitter.com/andrewpetcash

📸 Instagram: https://instagram.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

🕺 TikTok: https://www.tiktok.com/@andrewpetcash

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

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Thanks for listening!