We kick-off the miniseries by exploring the background and scale of the Navattic business to contextualize many of the growth challenges they’re facing and systems they use (which we’ll explore in upcoming episodes)

In this first episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn:

1. How Navattic got started and settled on building interactive demos for the PLG market.

2. Navattic's go-to-market approach, size/scale of the business, funding strategy, and current funnel.

3. The hardest part about working in growth at this stage of the company.

Things to listen for:

[00:52] What is Navattic and how did it start?

[01:45] Getting into Y Combinator

[02:24] Discovering the PLG use case

[02:52] How Navattic makes money / go-to market model

[03:43] The scale of the Navattic business

[04:10] Fundraising history

[04:54] Number of employees

[05:43] The pros and cons of not raising a huge round

[06:07] A deep dive into Navattic’s funnel

[07:26] The hardest part about working in growth at this stage of the company

Resources:

- Binge the whole series on the Delivering Value Substack

- Connect with Andrew on LinkedIn or Twitter

- Connect with Raman Khanna on LinkedIn

- Connect with Natalie Marcotullio on LinkedIn

- Learn more about Navattic