224 - What Is Whole Person Customer Research & Why It's Important (Ivan Barajas Vargas, Co-Founder & CEO at Muuktest)

Ivan Barajas Vargas is Co-Founder and CEO at Muuktest, world-class QA 100% done-for-you. Seed funded.

Here’s what we cover:

• What is Service-as-a-Software;

• How do you incorporate customer research at Muuktest;

• What are some of your goals with customer research;

• What questions are you asking;

• How are you using research insights;

• Do you ask customers where do they learn and hang out;

• Why understanding “whole-person” with your research is important and goes beyond just your product;

• Why is customer research important;

• What are your challenges with customer research;

• There are so many voices, who should you listen to when you do this research.

Ivan on LinkedIn: ⁠www.linkedin.com/in/ivanbarajasvargas

Muuktest: ⁠⁠⁠⁠muuktest.com

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