Jill Lublin: Publicity Pitfalls and Proven Strategies to Grow Your Business and Impact

About Jill Lublin:

Jill Lublin is a master publicity strategist, consultant, speaker, and four-time bestselling author. With over 200 speaking engagements worldwide, she is dedicated to helping individuals find their voice and be heard. Through interactive keynotes, seminars, and training programs, she empowers audiences with strategies in publicity, networking, and influence marketing, demonstrating how publicity can be a cost-effective tool to amplify impact.

For more than 25 years, Jill has shared powerful networking and publicity strategies on global stages alongside Tony Robbins, T. Harv Eker, Jack Canfield, Mark Victor Hansen, and Loral Langemeier. As a highly regarded publicity expert, she has worked with major media outlets, including ABC, NBC, and CBS. She has also guided thousands of participants through her ongoing virtual course, Crash Course in Publicity. The author of four bestselling books—including Get Noticed…Get Referrals (McGraw-Hill) and Guerrilla Publicity (Morgan James Publishing), known as the "PR Bible"—Jill has also helped aspiring authors secure book deals and foreign rights agreements. She is available for speaking engagements, training, and consulting services to assist executives, sales teams, and marketing departments in leveraging innovative publicity techniques to drive business growth.

In this episode, your hosts, Jason and Scott, together with Jill Lublin discuss:

• Importance of publicity for building expertise, trust, and visibility
• Mistakes to avoid in publicity: inaction, over-commercialization, misunderstanding media mentality
• Strategies for effective publicity: using Google Alerts, consulting national day calendars, thinking of publicity as a garden
• Flexibility and saying "yes" to media opportunities, even if not fully prepared
• Integrating social media with traditional publicity, not using it as a substitute

Key Takeaways:

• Publicity is the key to building trust, credibility, and visibility in the marketplace, and by positioning yourself as an expert through media exposure, you can attract more prospects and clients without relying solely on traditional advertising.
• Focus on understanding the media's needs and presenting yourself as a valuable resource to their audience.
• Treat your publicity efforts like a garden, planting seeds well in advance and allowing time for them to bloom.
• When the media comes calling, be ready to say "yes" even if you don't feel fully prepared. 
• While social media can be a valuable tool for promoting your media appearances, it should not replace your efforts to secure traditional publicity, and instead - leverage both channels to create a comprehensive strategy that amplifies your visibility and credibility.

"Publicity is the actual strategy that will get you prospects and clients, trust and credibility in the marketplace, and gives you the visibility that every entrepreneur deserves.” — Jill Lublin

Connect with Jill Lublin:  

Website: www.jilllublin.com 

Instagram: www.instagram.com/jilllublin 

Facebook: www.facebook.com/publicitycrashcourse 

LinkedIn: www.linkedin.com/in/jilllublin 

YouTube: www.youtube.com/channel/UCP1iC4DCyVD4rP34DZxjeeg 

Publicity Course: www.publicitycrashcourse.com 

Connect with Jason and Scott:

Website:     https://henderxcapital.com/masteryourmillions

X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs 

Facebook:  https://www.facebook.com/groups/realestateinvestorsofutah 

Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

         @jasonihenderson https://www.instagram.com/jason.henderson/ 

Email: jasonchem@gmail.com, scott@henderxcapital.com