The Waiting: PGIM’s Cathy Marcus on when and where capital will find opportunity
Sep 11, 2023
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PGIM Real Estate's Cathy Marcus discusses investment opportunities in multifamily, industrial, and retail sectors. The podcast explores the differences in the current market situation compared to past crises and the importance of global consistency in investing infrastructure. The speakers also highlight the growth potential of data centers and the concept of double bottom line investing, with a focus on affordable housing. They discuss various types of housing affordability and investment opportunities, including low income housing tax credits and workforce housing.
PGIM Real Estate focuses on sectors such as multifamily, industrial, and retail for investment opportunities while waiting for asset repricing and interest rates to peak.
PIGIM Real Estate adapts to the current market by investing in local markets based on risk-adjusted returns, remaining optimistic about the single-family rental and manufactured housing sectors.
Deep dives
Revitalizing Brick City with the Help of a Global Asset Manager
This podcast episode explores the revitalization of Newark, New Jersey, and the role of a company founded there in that process. PIGIM Real Estate, a global asset manager, is making significant contributions to the city's development. With over $210 billion worth of assets under management, PIGIM Real Estate focuses on investing in different markets based on the best risk-adjusted returns. While the current market is experiencing limited activity and waiting for re-pricing, the company continues to transact and has seen increased disposition levels. The global chief operating officer and head of US equity for PIGIM Real Estate, Kathy Marcus, emphasizes that this market situation differs from past crises as current fundamentals in various sectors remain strong. Marcus also highlights the operational orientation of the office sector, where office spaces are now more focused on providing a holistic experience and creating a sense of well-being for tenants. Additionally, the podcast delves into the evolving definition of real estate and the shifting preferences towards operational real estate, such as data centers and single-family rentals.
Strategies and Challenges in Today's Market
The podcast delves into PIGIM Real Estate's investment strategies and how they adapt to the current market. With a globally diverse portfolio and various investment options, the company focuses on local investing and risk-adjusted returns. While the market is experiencing a period of limited activity, PIGIM Real Estate is prepared for potential changes and re-pricing. Kathy Marcus notes that the current low interest rate environment does not guarantee that housing will become more affordable, as factors like high pricing, down payments, and student debt also play a significant role. The company remains optimistic about the single-family rental and manufactured housing sectors, emphasizing their ever-increasing appeal and unique offerings. Through its investment strategies and diversified global operations, PIGIM Real Estate aims to provide consistent experiences for investors while focusing on local market opportunities.
Embracing Sustainability and Responsible Investing
In the context of sustainability and ESG (Environmental, Social, and Governance) investing, PIGIM Real Estate recognizes the importance of reducing energy and water usage in real estate assets. Kathy Marcus highlights the concept of sustainability being universal, regardless of political landscape or local regulation. PIGIM Real Estate is actively involved in creating affordable housing and transformational developments, focusing on value-add returns rather than concessionary returns. The company believes that investing in affordable housing can address the housing affordability crisis without compromising returns. Marcus also discusses the evolving definitions of core real estate, addressing how societal norms and understanding of sustainability have influenced the perception of asset classes. Finally, the podcast explores the impact of insurance costs and the challenges posed by different regulatory environments on the real estate industry.
Insights from an Experienced Leader and Tips for Success
The podcast concludes with insights from Kathy Marcus on her experience and tips for success in the real estate industry. Marcus emphasizes the importance of gaining experience in various aspects of real estate, from debt to equity, and recommends embracing different roles and opportunities. She also discusses the positive strides made in increasing the representation of women in the industry, expressing hope for further progress. Marcus shares her passion for real estate and the enjoyment she finds in a business that combines math with the interpersonal dynamics of working with interesting people. She encourages young professionals to explore the diverse and people-focused nature of the real estate industry, finding value in the unique experiences it offers.
As the global capital markets wait for asset repricing and interest rates to peak, global investment management firms like PGIM see opportunities in sectors such as multifamily, industrial and retail. PGIM Real Estate’s Cathy Marcus offers insights on capital flows.
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