Ever wondered how creativity and strategy can take a business from ordinary to extraordinary?

In this episode, I sit down with David Saxby, a marketing expert who’s known for thinking outside the box and bringing a fresh approach to business strategies. David explains how creativity is crucial, but without a solid strategy and execution, even the best ideas can fall flat. He shares insights from his career, including how his innovative thinking helped brands like Shaw Cable thrive in highly competitive markets.

David also dives into common mistakes businesses make, like trying to target everyone or sending confusing messages. His advice? Find the right market gap, focus on strategy first, and understand the psychology of your customers. Through engaging stories, he breaks down how businesses can better connect with their audiences, especially in a digital world where attention is hard to grab.

Highlights:

Creativity is just the start — success comes when it's paired with strong strategy and execution.
Businesses often fail by targeting everyone; the key is finding your niche and focusing there.
Effective marketing is about understanding customer psychology and how to cut through the noise.
Building real, human connections with customers is still vital, even in a tech-driven world.
David’s success formula: strategy first, then creative execution, leading to long-term growth and differentiation.