How to Build & Sell Software Companies without Knowing Any Code - Alex Heiden

On this episode of the STICK TALK podcast, the boys sit down with Alex Heiden to talk about his journey of building and selling Closify, starting the no-code-sass movement and experiencing viral growth on social media.

Watch the full episode on YouTube here: https://youtu.be/vUOwjYFaP3k CONNECT WITH ALEX Instagram - https://www.instagram.com/nocode.alex/?hl=en YouTube - https://www.youtube.com/@alexheiden3403/ Twitter - https://twitter.com/alexh459 ABOUT THE GUEST: Alex Heiden is the founder and former owner of Closify and currently he's focused on growing a portfolio of B2B SaaS companies Find the podcast on all your favorite audio platforms: CONNECT WITH THE BOYS Andre's Twitter: https://twitter.com/andrehaykaljr Andre's YouTube channel: https://www.youtube.com/@andrehaykaljr Christian: https://twitter.com/cbwritescopy Christian’s YouTube: https://www.youtube.com/channel/UCgoHnHvO87agpiMN3gziT4w Dan: https://twitter.com/dancrowley1212 WORK WITH THE BOYS Implement our cold email system into your own business: ClientAscension.com Time stamps: 0:00 - start 1:37 - first time meeting Alex 3:36 - growing his instagram to 100k in 95 days 5:47 - Alex and his thoughts on Iman Ghadzi 8:06 - how the idea of closify got started 13:30 - should everyone start a SASS? 15:10 - how list kit got started 15:57 - what exiting Closify was like 20:12 - what he would have done differently with Closify 22:15 - what most new entrepreneurs dont know 23:16 - does Alex code? 23:56 - How he scaled Closify 28:30 - Equity mistakes to avoid in SASS companies 33:31 - The future of SASS companies 35:33- step by step breakdown for building a no-code SASS company 38:53 - how to launch a software company 43:07 - Why you should buy distribution 47:00 - content strategy to get 100K followers on IG 49:21 - Sneaker hustle and business mindset 57:45 - Relationships with old friends 1:00:20 - work life balance 1:02:10 - Professional pickle ball career? 1:03:55 - Lightning round