How to Build an All-Star B2B Marketing Team

What are the keys to building a successful marketing team?

Do you hire the best talent or put together a cohesive team that features people with different talents?

"Of course, all-stars," says Mitch Solway, a fractional CMO for startups, who I interviewed for the Marketing Spark podcast. "But all-star doesn't necessarily mean the top talent."

Mitch says one of the keys to success is hiring people focused on the right goals and, as important, people who can fit into the corporate culture.