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In today's episode, we're speaking to Suryansh Tibarewala, the co-founder of Essentially Sports.
EssentiallySports began in 2014 as a bootstrapped passion project started by Suryansh and his co-founders while they were college students in India. It started as a simple WordPress site focused on tennis and Formula One. The site ran for four to five years with virtually no revenue, relying largely on volunteer contributors.
But then in 2018, the site's founders decided to quit their day jobs and go all in. They expanded the sports coverage, found reliable advertising partners, and eventually grew EssentiallySports into one of the largest sports sites ranked by Comscore – all without raising outside capital.
In a recent interview, Suryansh walked through the site's early days, its expansion into US sports, and its B2B live events strategy.
The Business of Content with Simon Owens