This is no BS gaming podcast 2.5 gamers session #48. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/_agD-bPS--k

Agenda:

00:00 Intro

01:45 User Acquisition

02:25 Frozen City fun stuff

03:22 Top 10 countries in terms of revenues

04:08 UA channel mix

04:45 120 creatives running on Facebook

05:17 UA channel mix on Android

06:00 Are Idle games scaling especially on Applovin?

06:25 Publisher analysis

07:10 Low poly

07:31 Is high art style quality bringing more IAPs?

08:35 Mr.UA Felix has a strong opinion

09:34 Adikteev cross-promo!

10:06 Frozen City Creatives

12:28 Jakub is complaining because of creatives!

14:05 Would you spend in Frozen city?

14:28 6.5 Maven Matejs out of 10

15:10 Ad monetisation intro about Frozen City

16:35 Felix pulls off an epic intro

17:05 Ad placements

17:58 IAP whales vs Ad whales

18:32 Secret Ad placement guess

18:48 New Ad Placement ideas & recommendations

20:38 7 DAU per user gives $1 in D14 LTV

20:57 Mad Ad mon MATH happening

21:20 Please put an ad to skip night!

22:46 Mediation info

23:01 Pls update app-ads.txt to get 10% ad revenue

23:43 Felix pulls off an epic intro about potential revenue (decimals)

25:50 Jakub pulls off an epic intro about Game design of Frozen City

26:11 A History lesson

34:10 Everything is easy for Jakub

35:15 Frozen City event setup

35:37 Non-prominent Ad placements

36:15 Internal fights against ads?

36:40 People begging to get ads (and Felix too!)

37:25 Modes of Frozen city

38:10 $1.5Mil revenue in the first month

39:00 Why not put more ads in the game?

40:35 Catch your breath for an ad in Call of Duty!

41:38 Frozen city could earn 80% more revenue

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Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/

Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate

Episode 451: Bitch Pope