In Ep. 141 of Earned, Conor Begley sits down with Anastasia Soare, founder and CEO of iconic beauty powerhouse, Anastasia Beverly Hills. To start, we discuss Anastasia’s journey from arriving in the U.S. in 1989 without knowing English, to transforming her passion for beauty into a billion-dollar empire. Anastasia shares the remarkable story behind building ABH from scratch, highlighting the importance of resilience, hard work, and family bonds. An influencer marketing pioneer in the early days of social media, Anastasia reveals how ABH’s authenticity and digital savvy fostered a loyal community of fans that took the brand—and consumers’ brows—to new heights. Switching gears, we dive into Anastasia’s artistic background, and she pulls back the curtain on how principles of light, shadow, and proportion from her art school days have influenced her makeup techniques, before emphasizing the brand’s commitment to solving customer problems with innovative products. To close the show, Anastasia shares her tips for managing a global enterprise while staying true to your brand’s core values.

In this episode, you will learn: 1. How Anastasia Soare’s resilience, passion, and visionary strategies propelled her journey from immigrant to beauty mogul 2. Why organic community building played a crucial role in Anastasia Beverly Hills' runaway success 3. How artistic principles and innovative problem-solving have kept ABH at the forefront of the beauty industry

Resources:

Anastasia Beverly Hills - https://www.anastasiabeverlyhills.com/

Connect with the Guest:

Anastasia’s LinkedIn - https://www.linkedin.com/in/anastasia-soare-337806125/

Connect with Conor Begley & CreatorIQ:

Conor’s LinkedIn - @conormbegley
CreatorIQ LinkedIn - @creatoriq

CreatorIQ YouTube - @TribeDynamics
CreatorIQ Instagram - @creatoriq
CreatorIQ TikTok - @creator.iq
CreatorIQ Twitter - @CreatorIQ

141 - Anastasia Soare, Anastasia Beverly Hills