The Emergence of Skincare Obsession Among Youth

Young people are increasingly obsessed with skincare, a trend significantly influenced by social media platforms like TikTok and Instagram. This phenomenon has coined the term 'Sephora kids', signifying how tweens and young teens desire complex skincare routines typically aimed at adult consumers. For instance, households with children aged 6 to 12 spent nearly $2.5 billion on facial skincare products in the past year, reflecting a staggering 27% increase. This trend raises concerns about the appropriateness of these products for young skin, as many are tailored for aging or acne-prone complexions rather than the healthy skin characteristic of children.