There Are No Girls on the Internet

Your kid doesn’t need $70 face cream 

Dec 10, 2024
Young girls are increasingly drawn to pricey skincare products, influenced heavily by social media. The phenomenon of 'Sephora kids' highlights how cosmetic obsessions can affect self-worth. Brands like Drunk Elephant target tweens, raising concerns about their marketing and the impact on self-image. There's a push for better media literacy and parental guidance around skincare use. The discussion also emphasizes challenging harmful beauty norms and encouraging natural appearances, especially during the holiday season.
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ANECDOTE

Tween Skincare Obsession

  • Bridget Todd's cousin wants expensive peptide face cream for the holidays.
  • This sparked a conversation about the increasing skincare obsession among tweens.
INSIGHT

Sephora Kids

  • The trend of young people obsessing over skincare is called "Sephora kids."
  • Social media fuels this obsession, leading to increased spending on skincare for tweens.
INSIGHT

Social Media's Influence

  • Kids learn skincare obsession from adults on social media.
  • Studies link social media use and skincare routines in young people, impacting their self-esteem.
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