untalented 71: The End of the Beginning: 10 Lessons from 70 Untalented Conversations
Apr 16, 2025
Reflecting on three years and 70 conversations, the hosts share their top ten lessons learned from a diverse array of creative leaders. They discuss the growth mindset's role in innovation and the challenges of balancing creativity with commercial demands. The importance of brand awareness in leadership, and reevaluating agency value in competitive markets, are highlighted. They also address the need for supportive workplace cultures in family planning and the power of evolving perspectives in fostering inclusivity and inspiration for future talent.
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Culture Changes Through Behaviors
- Change company culture by altering behaviors, not just words or values.
- Focus on micro behaviors or artifacts that represent daily actions aligning with company values.
Embrace Commercial Realities in Design
- Designers often avoid commercial aspects thinking money is "grubby" but this limits creativity.
- Understanding commercial factors helps tailor creative solutions to client needs effectively.
Different Beats Better in Strategy
- Markets reward difference over being better; competing on same metrics leads to commodification.
- Businesses should focus on being distinct and say no to opportunities that blur their identity.