Offer Accepted Crafting an Authentic EVP That Attracts and Retains, Cara Brennan Allamano, Co-founder @ PeopleTech Partners
A strong EVP is the cornerstone of hiring success and retention.
In this episode, Cara Brennan Allamano, Co-founder of PeopleTech Partners, shares how to craft an EVP that not only attracts the right talent but also aligns your team around a shared vision. She shares a data-driven approach—asking employees why they joined, why they stay, and what keeps them motivated—to build an EVP that reflects your true strengths. You’ll also learn why stakeholder alignment is critical and how to make sure you maintain it beyond initial creation.
Listen to learn how to turn your EVP into a practical tool that helps hiring managers, recruiters, and leaders build authentic, consistent connections with candidates.
Key Takeaways:
- Build with intention: Start by asking employees why they joined, why they stay, and what keeps them motivated. This three-question approach creates a foundation for an EVP that reflects your company’s strengths and values.
- Keep it practical: Your EVP should guide decision-making, help hiring teams communicate consistently, and ensure alignment across the organization.
- Evolve as you grow: Check in with your EVP at regular intervals or during key milestones. This ensures it continues to reflect your company’s priorities and resonates with employees and candidates alike.
- Align early and often: Stakeholder alignment isn’t a one-time exercise. Your EVP should be deeply connected to your business strategy, with buy-in from leadership, recruiters, and hiring managers. A misaligned EVP leads to misaligned hires—and, ultimately, higher attrition.
- Evolve with data: Your EVP isn’t static. Revisit it at least twice a year and at key company milestones. Use data-driven discovery—listen to candidates, survey top performers, and track what actually keeps people engaged—to keep your EVP relevant and effective.
Timestamps:
(00:00) Introduction
(01:16) Defining an EVP and its role in hiring success
(03:39) Who owns the EVP and its connection to business strategy
(05:35) Steps to build an authentic EVP internally
(07:56) Key questions for EVP discovery: Why employees join and stay
(13:21) Structuring an EVP for internal and external use
(19:47) Stakeholder alignment and testing your EVP
(24:52) Improving time to hire and offer acceptance rates
(31:11) Hot take: Trusting recruiters to drive decision-making