After Hours Entrepreneur with Mark Savant TROY ERICSON - Your Email List Needs a Paramedic, Let's Save It
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Nov 28, 2022 Troy Ericson, Founder of emailparamedic.com, expert in email Marketing, talks about growing and monetizing email lists. He shares insights on writing attention-grabbing emails and setting up effective email sequences. Troy discusses his journey into email marketing, selling 24,000 t-shirts, personal branding, building an email list from scratch, and future business plans.
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From College Baseball To Email Rescue
- Troy revived a client's email program after ads delivered cheap leads but no sales by fixing spam issues and sending to engaged segments.
- Within months he quadrupled their revenue from email and decided to specialize in email management.
Hustle Island's Massive T-Shirt Funnel
- Troy sold 24,000 free-plus-shipping Hustle Island t-shirts via a Facebook funnel and built a 147,000-person email list.
- That funnel became the foundation for his early agency work and email experience.
Stories Beat Generic Corporate Copy
- Personal storytelling is often more persuasive than dry corporate messaging because audiences want relatability.
- The more uncomfortable or specific your story, the more it helps you stand out in a noisy market.