Do user-generated online ratings affect patients’ physician choices? A new Journal of Marketing study finds that online platforms can direct patients to higher-quality physicians.
Read an in-depth recap of this research here: https://www.ama.org/2023/01/17/finding-the-right-doctor-can-online-rating-platforms-direct-patients-to-higher-quality-physicians/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221146511
Reference:
Yiwei Chen and Stephanie Lee, "User-Generated Physician Ratings and Their Effects on Patients’ Physician Choices: Evidence from Yelp," Journal of Marketing. doi:10.1177/0022242922114651
Narrator: Josephine Stein
Acknowledgments: Sushma Kambagowni
Topics: health care, doctors, Yelp, online ratings, physician ratings, physician reviews, patient flow, healthcare
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.