1,000 Routes with Nick Bennett #39 The Hiba Amin Route
Hiba Amin is a fractional marketer and content consultant who helps startups craft impactful, scalable content strategies.
In this episode, Hiba shares her path to solopreneurship, including the burnout that led her to rethink her career and the serendipitous events that helped her land her first clients. She dives into her approach to building strong content foundations (her “Shrek” analogy for using AI in marketing is unforgettable), navigating the emotional challenges of remote consulting, and why community and collaboration are key to sustaining solopreneurship.
(00:00) Intro
(02:33) Burnout and the leap into consulting
(06:37) Finding clients through referrals and trust
(09:48) Navigating seasonal demand and setting boundaries
(16:16) Embracing growth: building scalable content
(21:32) The Shrek analogy: AI and content creation
(29:28) Building impactful content for managers
(37:10) Balancing creative freedom with client needs
(39:34) Tackling loneliness in remote consulting
(42:00) Collaborative opportunities and community building
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Follow Hiba on LinkedIn: https://www.linkedin.com/in/hibaamin/
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Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service: https://fullstacksolo.com/