The World of Stefano Ricci: Luxury Suits for the Elite

Nicolo Ricci, CEO of Stefano Ricci, discusses their exclusive luxury suit brand for the rich and famous. The brand, founded over 50 years ago, specializes in made-to-measure suits, shirts, and accessories. Ricci emphasizes the importance of always dressing impeccably and proudly wears his own brand daily. The company has expanded globally, with 78 boutiques in top cities, thanks to Nicolo's focus on efficient operations and understanding the expectations of retailers. Ricci highlights the distinction between real luxury and aspirational luxury, emphasizing quality over quantity. He also stresses the importance of maintaining traditional craftsmanship and training new artisans for the future.