Advisor Marketing Made Simple Advice Line: Building A Marketing Funnel For Your Niche Practice (Scott Campbell)
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Aug 20, 2025 Discover how to elevate your marketing funnel specifically for niche practices like chiropractic services. Learn about the unique financial challenges chiropractors face and strategies to overcome them. Explore innovative marketing tactics, including personalized gift boxes and the power of video content. Gain insights into systematic referral marketing and the potential of podcasting as a long-term lead generator. The conversation offers actionable tips to engage ideal clients by tailoring content to their specific needs and pain points.
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Target Pain Points First
- Build your marketing funnel starting with a highly specific ICP and painful, urgent problems they will pay to solve.
- Use those pain points to craft targeted content that converts rather than broad, generic posts.
Personalized Gift Box Outreach
- Scott sends personalized gift boxes (~$200 each) to selected chiropractors as a low-pressure awareness tactic.
- Responses vary: some engage due to peer referrals while others ghost and give no reply.
Referrals Need A System
- Referral growth works but feels unpredictable without a systemized process to request and capture referrals.
- Building a thoughtful referral system can make a niche's natural referrals predictable and scalable.
