Authors Tim and Valerie discuss the importance of selling books and share strategies for successful book promotions. They delve into the mindset authors need when asking for sales, emphasizing the value of their work and the need for genuine belief in their books' worth. The podcast explores subtle promotion tactics and the benefits of building connections with potential readers.
Authors need to believe in the unique value their books offer to confidently promote them to readers.
Artists should be paid for their creativity to establish the value of their work, debunking the misconception that charging devalues art.
Deep dives
Believing in the Value of Your Work
Authors need to fundamentally believe that their books provide significant value to readers. The idea is not just about selling a book as a commodity but recognizing the unique value and impact it offers. By shifting the mindset to genuinely believing in the worth of their work, authors can confidently promote their books to potential readers. This belief is crucial in establishing a strong foundation for selling books effectively.
Accepting Payment for Artistic Work
There is a misconception that taking payment for artistic work devalues the art. However, money is a way people show the worth and value they place on something. Artists should be paid for their creativity to establish the value of their art. Refuting the idea that charging for art devalues it, authors must recognize the importance of pricing their work as a product of value.
Integration of Promotion into Everyday Interactions
To create a space where people desire the books they have written, authors should consistently engage with their work in daily interactions. Sharing personal stories, feedback from readers, and the benefits of the books tactfully in various platforms like podcasts and social media helps generate interest. Ensuring a focus on selling books across different communication channels while maintaining confidence in the value they offer allows authors to authentically promote their work.
This week Tim and Valerie talk about the elephant in the book marketing room; asking people to buy your book. If earning a living from your writing is your goal, you have to do it eventually. So, when it comes time to sell your book what is the single most important thing you have to do? Tune in to find out.
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