With your company being acquired, what happens to the digital innovation you helped pioneer? Sadly, its days may be numbered.

The unfortunate fate of digital innovations in the oil and gas industry following acquisitions is really depressing. Even groundbreaking technologies—despite their proven value—are often tossed to the curb by acquiring companies and their old-guard leaders.

The structural and cultural barriers that stifle innovation in oil and gas can kill off winning ideas without remorse.

That's the story in this episode--the rise and fall of a remarkable digital transformation program that unlocked huge value for a company on the brink, but was left behind after an acquisition by a more traditional player in the industry.

Fortunately, I share the steps digital innovators must take to safeguard their work and survive in an acquisition. Sometimes the upside can be huge.

Additional Tools & Resources: 🎬 Go backstage and check out my studio: 👉 https://geoffreycann.com/mystudio/ 🎓 Take my one-day digital strategy training course for oil and gas: 👉 https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185

Connect with Me: 🖥️ Blog series: https://digitaloilgas.substack.com/ 🎧 Podcast: https://geoffreycann.com/broadcast/ 📇 LinkedIn: https://www.linkedin.com/in/advocate-digital-innovation-for-energy/ 🤬 X: https://x.com/geoffreycann

Contact for Lectures and Keynotes: I regularly speak on these and related topics. Book a brief call to discuss your upcoming event: 👉 https://geoffreycann.com/contact/

Disclaimer: The views expressed in this podcast are my own and do not constitute professional advice.

Download the Transcript! Want the script for this podcast? Download it here: 👉 https://digitaloilgas.substack.com/p/why-your-digital-oil-and-gas-innovation