It’s a bit of a milestone episode here, episode 155. It seems like an odd number to celebrate, but it means this podcast has been going strong for three years now! (52 weeks = 156 episodes) So thanks for listening, whether you’ve been around since the beginning, or this is your first time here!

As I speak with agency owners and decision-makers every day about their agencies and their business development efforts (or lack thereof!), we talk about the value of niching their agency. It’s the old brain surgeon versus general practitioner and the relative value proposition of each.

Your niches (note the plural) can be industry-specific, a certain methodology or in some limited cases – a specialty (PPC, etc.). But what do you do when you’ve narrowed down the niches you want to serve?

That’s what this solocast is all about. How do you actually walk out your talk and live/sell and profit from your niches?

What you’ll learn about in this episode:

Why establishing niches for your agency is so important
How many niches should an agency have and why?
How do you promote your agency’s special sauce/niches and expertise
How sweet spot clients intersect with your niches
The business development process to sell to your niches
Why helping your clients be better at their job is the heart of your biz dev plan
What to do with those clients outside your niches that you don’t want to fire

Drew McLellan is the CEO at Agency Management Institute. He has also owned and operated his own agency since 1995 and is still actively running the agency today. Drew’s unique vantage point as being both an agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today.

AMI works with agency owners by:

Leading agency owner and key executive peer groups
Offering workshops for owners and their leadership teams
Offering AE Bootcamps
Conducting individual agency owner coaching
Doing on site consulting
Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year — Drew has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

Helpful Resources from this Episode:

Sweet Spot Client Filter: http://bit.ly/2O1m3Y0
Content Marketing For Agencies Workshop: http://bit.ly/2O29OdO
Agency New Business Blueprint: http://bit.ly/2MNkGaN

Ways to contact Drew McLellan:

Email: drew@agencymanagementinstitute.com
LinkedIn: www.linkedin.com/in/drewmclellan

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

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