In this episode of The Innovative Agency Podcast, host Sharon Toerek sits down with Jason Kramer, founder of Cultivize, to discuss strategies for reducing client churn in marketing agencies. Jason shares his expertise on how agencies can enhance client retention by improving performance conversations, understanding clients' CRM systems, and building trust through open communication. Tune in to discover how to foster long-term client relationships to minimize churn in a competitive landscape.

What you will learn in this episode: 

• The importance of understanding clients’ sales processes and CRM systems to align lead generation and conversion.

• Key questions agencies should ask clients during the discovery phase to ensure alignment.

• Strategies for fostering collaboration between marketing and sales teams to improve client satisfaction.

• How nurturing leads over longer sales cycles can build trust and position the agency as an expert.

• The value of strategic partnerships for filling gaps in expertise and improving service offerings.

• Tips for confidently discussing performance metrics with clients to build trust and clarity.

• How to create additional revenue streams through retainer models and revenue-sharing agreements.

Bio

Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home.

Resources:

• Website: https://cultivize.com/

• LinkedIn Personal: https://www.linkedin.com/in/jasonleighkramer/

• Facebook Business: https://www.facebook.com/cultivize/

• Twitter Business: https://x.com/cultivize

• YouTube Business: https://www.youtube.com/channel/UCwbLwcOh0_fAeID-wtjpeGg?view_as=subscriber

• Lead Nurturing Guide E-book: https://cultivize.com/learnmore/

• How marketing agencies can pitch marketing/sales automation: https://koi-5ZI3X5NY.marketingautomation.services/net/m?md=1ubzGwHF4FR%2B0m9pHvzBrbjLEDYoVNQ4YeSbXhgwJAM%3D

• Agency partner program: https://cultivize.com/agency-program/

• Lead Nurturing Guide: www.afterthelead.com