Oftentimes, when people are struggling to succeed in their business, they’ll give in to the
temptation to pile on new offers, instead of nurturing their existing offer. Our mission for this
episode is to dispel the myth that you need more than one offer in your business in order to
land success. You don’t want to be the dollar store of online business, but rather hone in on
one scalable online offering. This week, we break down the importance of resisting the
temptation to offer multiple SKUs and share the value of having a highly curated business with
just one offer. Tune in to find out where the majority of your attention should lie, how to iterate
and optimize your offer, and where to channel the urge to create new things. Simplicity breeds
success and this week, you’ll find out why!
Key Points From This Episode:
• Why it’s important to resist the temptation to offer multiple products/ services.
• The value of having a highly curated business with just one offer.
• Why people tend to add new offers, rather than grow their audience with an existing offer.
• How to iterate and optimize your single offering.
• Where to channel the urge to create new things.
• Your primary job as a thought leader, expert, and creator.
• How much time you should spend marketing your business and why.
• What our Visible program encompasses.
• The importance of consistently sticking to a single marketing strategy.
• How simplicity creates success.
• Our joy and hustle of the week!