Premium Times is a renowned Nigerian digital publisher that has established itself as a trusted and influential source of news and information since its inception. Founded in 2011, the platform has gained widespread recognition for its commitment to delivering accurate, in-depth, and independent journalism across various sectors, including politics, business, entertainment, and sports. With a reputation for upholding journalistic integrity and uncovering critical stories, Premium Times continues to play a pivotal role in shaping public discourse and driving positive change in Nigeria and beyond.

In this episode, FT Strategies' Director, Lisa MacLeod is joined by Musikilu Mojeed, Editor-in-Chief at Nigeria's Premium Times, and Carlos Daré who is a News Consumer Insights Lead at Google, to discuss Premium Time's transition to a digital revenue model while focusing on using analysis and insights to understand their reader base and build a compelling proposition.

Premium Times participated in the Google News Initiative and FT Strategies Digital Revenue Launchpad programme in 2023. The programme is designed to guide publishers in their early stages of defining and developing a reader revenue model with 1:1 support at every step of the way from discovery to actual testing.

The FT newsroom is not involved in its production.

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