Why I Keep Coming Back to Entrepreneurship, Even When It Hurts

Veronica (founder of Valumia) is a seasoned entrepreneur who has returned to the startup world after a previous venture came to an end. In this candid conversation, she shares the untold story of her journey, from the emotional toll of being a founder to her new mission to expose sustainability risks like modern slavery, conflict, and biodiversity loss.

This episode unpacks the hidden vulnerabilities that SMEs face with an average of 800 suppliers, why current software solutions are failing, and how Veronica’s team is using a company’s spending data to predict and prevent disruptions.

It’s an honest conversation about solving hard problems, finding motivation in community, and the courage it takes to believe in yourself against the odds.

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