This is an interview with Chris Walker of Vietnam Insider, he has been working in the Vietnam Garment Industry since 2008. His expertise is advising established fashion businesses and start-ups that want to leverage the low-cost of manufacturing in Vietnam.

We talk about,

• market research,
• framing and telling your brand story or brand message
• establishing your target audience
• the importance of tech packs, Chris' recommendation is Belinda at Techpacks.co
• Deciding your quality control strategy
• Meeting factories' minimum order quantity
• Major Vietnam trade shows to attend
• Choosing your fabric
• Negotiating price,
• printing options and more... 

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