Building a New Media Landscape in Birmingham

Keniegret Dion is redefining content creation by establishing her production hub in Birmingham, Alabama, rather than following the traditional path to Hollywood. With 4.4 million subscribers and over 400 million views in a year, her YouTube channel, which features scripted episodes released three times a week, has garnered a dedicated audience. An astounding 70% of her viewers watch on connected TVs, and 94% are returning viewers, showcasing her ability to connect with her audience effectively. This model not only proves that content creation can thrive outside major media capitals but also creates opportunities for local talent in Alabama to showcase their skills.