Episode web page: https://bit.ly/3KUDMzV

Episode description:

In this episode of Insights Unlocked, host Amrit Bhachu sits down with Mario Callegaro, founder of Callegaro Research and a leading expert in survey methodology and AI-augmented research. Mario brings a wealth of experience from his 15 years at Google and shares practical, thoughtful guidance on how to responsibly integrate AI tools into UX, market, and survey research workflows.

From the evolving role of the researcher to the risks and potential of synthetic users, this episode unpacks what’s changing, what to be cautious of, and what skills are now essential in the age of AI.

What you’ll learn

How AI supports every phase of the research workflow: planning, execution, and activation
The role of prompt engineering in getting better insights from AI tools
Why synthetic users and synthetic data can't yet replace real human participants
What researchers are gaining—and potentially losing—by relying on AI
The current limitations of large language models in capturing nuance and variability
Practical advice on testing and validating AI tools with known datasets
Why transparency, iteration, and responsible experimentation are key

Resources & links

125: Insights for all with Alteryx Auto Insights