iGaming Daily Ep 587: Understanding Black Hat SEO: Risks, Rewards, and Realities
Aug 22, 2025
In this intriguing conversation, SEO expert Daniel Lux, founder of Linxact.com, shares his deep knowledge of black hat SEO techniques. He explores why some marketers embrace these risky strategies for quick wins and discusses the controversial roles of cloaking and PBNs. Lux also delves into the effectiveness of link insertion and parasite SEO, showcasing how they often outperform traditional methods. He emphasizes the importance of understanding regulations and adapting to Google's evolving algorithms for sustained success in the digital marketing landscape.
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White Hat Works Long Term But Loses Sometimes
- White hat SEO focuses on great content, topical authority and clean technical setup for long-term results.
- Ivana warns that white hat doesn't always win today and can lose traffic despite being the right long-term play.
Black Hat Techniques Still Diverse And Active
- Black hat includes tactics like buying expired domains, PBNs and repurposing assets to manipulate rankings.
- Daniel lists multiple black-hat link and domain strategies that operators still use for fast wins.
Do Not Use Black Hat If You’re Regulated
- Avoid black hat tactics if you are a large regulated brand because the regulatory and licensing risk is high.
- Use only permitted channels like PR and social when you operate under strict regulation.