Trusted Strategic Advisors in College Athletics w/ Dan Gale and Tim Rebich

For our second Flip the Switch Live episode, we are joined by Dan Gale of Leona Marketing Group and Tim Rebich of Varsity Partners.  Sharing their perspectives as third-parties in the college athletics space, this episode is more idea-based than best practices focused.  Dan, Tim and David forecast where college athletics is headed and the impacts NIL and multimedia sponsorship will have on the industry.

Show Notes

10:28 - Introducing Dan Gale and Tim Rebich

17:09 - Embracing NIL and Fair Market Value

22:49 - Creating Endemic Brand Experiences

28:08 - Changing Landscape for Multimedia Rights

36:31 - Brand Loyalty and Brand Value Alignment

40:13 - Redefining Corporate Sponsorship Assets

49:57 - Building Trust as a Third-Party Operator

56:32 - Shifting Mindsets in College Athletics

1:01:43 - Parting Advice

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Connect with Dan on LinkedIn
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Visit Leona Marketing Group's Website

Connect with Tim on LinkedIn
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Follow Varsity Partners

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