For our second Flip the Switch Live episode, we are joined by Dan Gale of Leona Marketing Group and Tim Rebich of Varsity Partners. Sharing their perspectives as third-parties in the college athletics space, this episode is more idea-based than best practices focused. Dan, Tim and David forecast where college athletics is headed and the impacts NIL and multimedia sponsorship will have on the industry.

Show Notes

10:28 - Introducing Dan Gale and Tim Rebich

17:09 - Embracing NIL and Fair Market Value

22:49 - Creating Endemic Brand Experiences

28:08 - Changing Landscape for Multimedia Rights

36:31 - Brand Loyalty and Brand Value Alignment

40:13 - Redefining Corporate Sponsorship Assets

49:57 - Building Trust as a Third-Party Operator

56:32 - Shifting Mindsets in College Athletics

1:01:43 - Parting Advice

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Connect with Host, David Millay:
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Trusted Strategic Advisors in College Athletics w/ Dan Gale and Tim Rebich