Plenty of businesses go under while showing a profit—and it all comes down to one deadly cash flow mistake. Martin reveals how money slips through the cracks, why your profit isn't the whole story, and what you can do to stop the bleed before it’s too late.

Time Stamps

00:47 - Episode Intro
01:23 - The Importance of Cash Flow
03:07 - Understanding Cash Flow vs. Profit
05:06 - Examples of Cash Flow in Action
13:10 - Analyzing Cash Flow Statements

Snippets from the Episode

“You can't go broke making a profit? That's bad advice. You absolutely can—and many businesses do.”
“Cash flow is the movement of money into and out of the company. Profit is just one part of the story.”
“You made $100,000 in profit, but your bank account only shows $8,000 more. What happened? That’s the power—and danger—of poor cash flow.”
“Download your statement of cash flows, run it through ChatGPT, and ask: ‘What should a business owner understand about this?’ It’s a game-changer.”

Resources

⁠⁠24 Things⁠⁠⁠⁠⁠⁠⁠⁠ Construction Business Owners Need to Successfully Hire & Train an Executive Assistant
⁠⁠⁠⁠⁠⁠⁠⁠Schedule⁠⁠⁠⁠⁠⁠⁠⁠ a 15-Minute Roadblock Call
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Build a Business that Runs without you. Explore our ⁠⁠⁠⁠⁠⁠⁠⁠GrowthKits ⁠⁠⁠⁠⁠⁠⁠⁠
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