E128: Find success by niching with Chris Bates

Chris Bates is President & Founder of Agora Company. His agency started in traditional marketing for retail and various industries but more recently has moved into strategy and digital services for community banks and healthcare clients. They have 5 FTE’s plus 2 others working remotely and a couple of white label service partners. Chris was a nonprofit administrator for 10 years, then owned a large retail operation for almost another decade before entering the marketing agency world. He’s been a published columnist and writer for several years and regularly presents to statewide trade associations on digital marketing strategies. Agora Co is now in the process of merging with another comparably sized agency.