AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Podcast Perspectives
Podcast Marketing 101 with The Podglomerate and The Webby Awards
Jan 15, 2025
Discover the secret marketing strategies employed by top podcasts like Netflix and PBS to climb the charts and attract audiences. Learn how awards such as the Webby Awards can elevate a show’s credibility and appeal. Gain insights into effective audience growth tactics, including cross-promotions and networking. Tips for winning awards submissions are shared, highlighting the importance of showcasing your podcast’s unique qualities. Dive into the enriching experiences that come from being part of the podcasting community and explore collaboration opportunities!
57:45
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Identifying and understanding your target audience is essential for effective podcast marketing in a competitive landscape.
- Utilizing publicity strategies, social media, and cross-promotions can enhance podcast visibility and grow listener engagement significantly.
Deep dives
The Essentials of Podcast Marketing
Effective podcast marketing involves understanding your content, audience, and the strategies that best connect the two. The first critical step for any podcaster is to clearly identify the target audience for their show and manage expectations about growth in today's competitive landscape. For established shows, utilizing analytics from hosting platforms can provide useful insights into listener demographics and behaviors. Newer shows should consider who they wish to attract by researching successful shows with similar content and audience profiles.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode