Podcast Perspectives Podcast Marketing 101 with The Podglomerate and The Webby Awards
Jan 15, 2025
Discover the secret marketing strategies employed by top podcasts like Netflix and PBS to climb the charts and attract audiences. Learn how awards such as the Webby Awards can elevate a show’s credibility and appeal. Gain insights into effective audience growth tactics, including cross-promotions and networking. Tips for winning awards submissions are shared, highlighting the importance of showcasing your podcast’s unique qualities. Dive into the enriching experiences that come from being part of the podcasting community and explore collaboration opportunities!
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Podcast Marketing First Step
- Define your podcast's identity and target audience.
- Leverage existing marketing channels like newsletters or social media.
Core Podcast Marketing Principles
- Utilize existing marketing channels, publicity, cross-promotions, app features, and paid acquisition.
- Submit to awards to boost your podcast's prestige and attract a larger audience.
Identifying and Reaching Target Audience
- Use your hosting platform or podcast apps like Apple Podcasts or Spotify for Podcasters to analyze listener demographics.
- Consider paid platforms like Podchaser Pro for competitor analysis and audience insights.