Brand hurt scale = 6/10. This is a direct follow on from the previous episode 5.1 which continues the story behind Apple's famous Think Different campaign.

Here we go much deeper, analyzing the campaign's impact on Apple financially, both short and long term. Which is hard in audio form because a lot of the visuals are missing. But you'll learn ways you can properly assess any brand campaign and call out brand marketers who think they've delivered value, but haven't. Four expert opinions and three reputable studies are cited which you can use to support your argument either way.

So was Think Different really one of the best brand advertising campaigns in history? Exactly how did it impact the company for better or for worse? Ultimately, it's up to you to decide but find out by having a listen and come to your own conclusions by the end.

*For more details and visuals go to the Brandingmag website to access the full article.

Part 5.2 - Thinking Different about Think Different - What exactly did it do? - S4 E22