Visual Revolutionary Episode 62: Michael Grecco / Renowned Commercial Photographer and Director
On this episode of the podcast we are joined by renowned commercial photographer and director Michael Grecco. Although best known for his iconic celebrity portraits, Michael has a body of work that spans everything from fine art to filmmaking, and has had the opportunity to work with some of the biggest named clients in the world. He's given back to the photography community as well, with multiple books and talks on lighting technique, copyright protection, business strategies, and more. During our conversation Michael tells us about growing up outside of New York City in the 70s and his early creative inspiration from childhood trips to the Museum of Modern Art and the International Center of Photography. After learning how to develop film at a summer camp program, Michael was hooked. He knew that one day he wanted to be a professional photographer. Although he chased the world of photojournalism in Boston at first, Michael soon realized that his early artistic heroes had helped him create an eye that was better suited for creating photos than just capturing them. He soon found himself in LA, working with People magazine and, before long, creating a look and lighting style that would kick-start a legendary career. Through it all, Michael has continued to evolve as an artist and share with others what years in the business has taught him. We get to discuss some of those ideas during this show, like how to protect your copyrights, what it's like to work in the world of celebrity photography, the way in which the photography business seems to be changing, and the advice he gives to those crazy enough to want to try and make it their career.
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