Season 2, Ep 16: The Four Archetypes of Innovation with Tucker Marion and Sebastian Fixson

“What ever happened to Tucker and his book?” In this episode, Jeff is rejoined by the show’s second-ever guest, Tucker Marion, along with his writing collaborator, Sebastian Fixson, to discuss their book and its impact on business-led transformation.

The Innovation Navigator looks at a world filled with disruptors and the disrupted, where the digitization of innovation and a culture of collaboration has seen the landscape explode with new ideas. While that inspires organizations to act faster than ever, the question remains—how do you put your best innovation foot forward? In this book, Tucker and Sebastian explore their four archetypes of innovation and how companies are applying this theory to cultivate the ideas that will transform businesses. 

Join us for a very special look inside the minds of two of academia’s brightest business innovation minds.

Have a question for Jeff? Find him on Twitter @JeffreySaviano

Follow Tucker Marion for his latest insights: https://www.linkedin.com/in/tucker-marion-0b1273/

Follow Sebastian Fixson for his latest insights: https://www.linkedin.com/in/fixson/