SaaStr 747: Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s CEO and Founder Jason Lemkin

What are the biggest GTM mistakes founders make? SaaStr CEO and Founder Jason Lemkin shares The Top 10 Mistakes Founders Make Again and Again. Some are decades-old problems, while others have emerged from this new world we’re in. Let’s jump right in.

Hire a VP of Sales that can sell or demo the product
Hire a VP of Marketing who can do demand generation
As a Founder or CEO, stay in sales
Don't cut your marketing budgets to almost nothing
Jump on the AI bandwagon in a meaningful way
Prioritize growth
Be cautious when hiring the broken, the bitter, and the fractional
Don't hire for the logo
ROI isn't always instant, build pipeline
Don't eliminate true customer success

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43: Debut Artists, pt.1